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 Lead Experience Designer

Florencia Mostaccio

A designer and user researcher passionate about driving design innovation to help forward-thinking brands connect with their customers, in unique and engaging ways. Having worked in roles across the education, retail, and finance industries, Florencia has accumulated extensive experience in each stage of the design journey. In addition to her hands-on creative work, she gets particular satisfaction in establishing new design and research culture within a business. It’s these new ways of working that empower cross-departmental teams and unlock the voice of the brand.

Team Management

UI/UX Design

User Research



Project Management



Lead Experience Designer

JB Hi-Fi

March 2020 -Present

In this role, Florencia has led user research and design on a new finance platform to manage deals and contract rebates, including claims management. By streamlining internal workflows and providing an improved daily view of profitability, it is estimated that this new system will save JB Hi-Fi millions of dollars in revenue.


Lead Experience Designer

Bed Bath N’ Table

Jun 2019 – Present

Engaged to help maximise e-commerce conversion rates and improve the overall customer experience, Florencia is currently leading the design and customer research activities at Bed Bath N’ Table. Following a research project to investigate opportunities for personalising the customer experience, she is now updating the e-commerce platform in the following areas:

Lead Experience Designer

Cengage Consulting

Jun 2017 – Sept 2019

Cengage Australia is a major education publisher offering print and digital education products to the Higher Education, Secondary, and Primary markets. Florencia was responsible for leading key research and UX design initiatives across all three portfolios to shape the company’s new digital strategy. A key focus was in creating a “research culture” within the business, by finding creative ways to communicate insights and engaging different teams in the research process.


Some of her responsibilities included:

Lead UX/UI Designer

Arkade Loyalty Agency

Dec 2016 – Jun 2017

Arkade is a digital agency specialising in retail products and loyalty programs. In this role, Florencia reshaped and managed the design practice within the agency as well as leading research and UX design projects for a wide variety of retail clients. Some of her core responsibilities included:

Projects Florencia has worked on:

Omnichannel Customer App Created for Fashion Retailer's Australian Launch
Designed a mobile app unifying the customer experience, in and out of the store. Integrating ecommerce and loyalty points programs in one place, its features also included scheduling beauty and stylist appointments, scanning items in-store for product information, and mobile-based loyalty cards for use during checkout.
Online Customer Dashboard Designed for Banking and Insurance Giant
Created a centralised insurance and banking dashboard customers could use to manage insurance products from multiple vendors, while viewing their current financial status. Integrating information from over a dozen insurance providers, the app was made available to the bank’s 9 million customers nationwide
Digital Learning Platform Created for Second Largest Textbook Publisher In Australia
Designed and ecosystem of digital resources closely aligned with the publisher’s print-based learning tools, to be made available to students nationwide. Mapped the language learning journey for grades 7-10, then identified multimedia content such as, video, quizzes, and other formats that aligned to specific types of learners.

Publications and References


Bachelor of Digital Media – Interactive Digital Design / Screen Production

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