Lead Experience Designer
March 2020 -Present
In this role, Florencia has led user research and design on a new finance platform to manage deals and contract rebates, including claims management. By streamlining internal workflows and providing an improved daily view of profitability, it is estimated that this new system will save JB Hi-Fi millions of dollars in revenue.
Bed Bath N’ Table
Jun 2019 – Present
Engaged to help maximise e-commerce conversion rates and improve the overall customer experience, Florencia is currently leading the design and customer research activities at Bed Bath N’ Table. Following a research project to investigate opportunities for personalising the customer experience, she is now updating the e-commerce platform in the following areas:
Jun 2017 – Sept 2019
Cengage Australia is a major education publisher offering print and digital education products to the Higher Education, Secondary, and Primary markets. Florencia was responsible for leading key research and UX design initiatives across all three portfolios to shape the company’s new digital strategy. A key focus was in creating a “research culture” within the business, by finding creative ways to communicate insights and engaging different teams in the research process.
Some of her responsibilities included:
Arkade Loyalty Agency
Dec 2016 – Jun 2017
Arkade is a digital agency specialising in retail products and loyalty programs. In this role, Florencia reshaped and managed the design practice within the agency as well as leading research and UX design projects for a wide variety of retail clients. Some of her core responsibilities included: